Part 1: Prelude

“Start with the end in mind” Your goals, mindset and other important things that are essential to become successful!

• Overall view of your business & how it all works – what part do you need to focus on right now?
• Why run a successful profitable portrait business & where do you want to end-up? How to measure success.
• The right mindset is key to your success in this business. Successful people all think the same way!

Part 2: Client Attraction:

How to attract your perfect clients – marketing that works!

• How to attract the right clients to you – Marketing that works (and doesn’t work any more).
• Your website & branding and how people perceive you – and what to do about it.
• Download my marketing templates and letters (8 years of testing – all yours)

Part 3: Client Conversion:

How to set your client’s expectations – and find out if your client is right for you.

• What to say when someone calls (phone scripting that works!)
• How to prepare your clients for a big sale – setting their expectations & showing them the value of working with you.
• How to WOW your client when they first meet you!
• Pricing and packages that consistently perform profitably for you.
• Why a deposit is an essential step, and how to get your clients to hand it over.

Part 4: The Photo Shoot

How to choose the best images for your presentation – edit them – and present them.

• Which images to present to your client
• How to edit these images to make them look amazing
• How to Present their images in the right way- first impressions are what count!

Part 5: The Ordering Presentation

How to prepare and run an ordering presentation that gets you results.

• 3 real-life case studies – watch as real clients spend thousands on their images and walk away loving the whole experience!Before the ordering presentation – 3 key things that need to happen to ensure success.
• How to prepare your studio for the presentation – download my checklist
• My proven 8-step-system for successful presentations, and how you can simply follow my checklist and achieve the same results.
• How I made over $5000 in one day – and filmed it!
• Overcoming objections & the one key thing to do right after the client has left your studio (if you forget to do this, there will be problems!)

Part 6: Production

How to produce the final prints and products for your client.

• Watch how a real order goes into production and how the prints end up ready for the client to pickup.
• Keep track of all your production in an easy graphical way (that’s FREE too!)
• Systems and processes to save you time and headaches
• Watch a real order being produced – from edit, to final prints in my studio.

Part 7: Order Pickup

How to prepare for the pickup, and how to get your clients to refer their friends to you. Watch a real order pickup too.

• How to impress your client with their final prints & products
• How to get your clients to sing your praises, and refer their friends to you for a photo shoot.
• Interview with a real client after receiving prints – find out how this business touches peoples lives in a positive way.

Part 8: Bonus Lessons

Take the next steps to really optimize your business – work less and make more! Practical steps you can take now in your business to make more profit.

• How to spot trends in your business – where to focus your attention.
• Urgent and Important – what should you do first and what to ignore!
• How to Double your Profit in 60 days
• How to cut your workweek in half – and still make the same profit. (Love this one – means you have an extra 2 days free every week!)